A specialty beer store is opening in Detroit's former Chinatown area. 8° Plato Beer Company Detroit will be the second location for the craft and import beer store
. Co-owners Tim Costello and Brigid Beaubien are leasing the storefront at 3409 Cass Ave., the former site of Showcase Collectibles, an antique and curio shop.
Costello began to learn about craft beer during the 25 years he spent touring the country as a full-time stand-up comic, sampling the many small breweries throughout the United States. After spending some time working for Comcast, 8° Plato was set in motion after Costello was 'liberated,' as he puts it, from his job at the cable company. Vowing to never go back to the corporate world, Costello and wife and business partner Beaubien opened their first store in Ferndale in 2011.
Costello says that the focus of the Detroit store will be the same as their Ferndale location. Rather than having the biggest stock in town, the point is to have a well-curated selection that doesn't linger on the shelves. It's a quality over quantity approach that emphasizes freshness. Local cheeses, meats, and chocolates will also be available.
"The coolest part is the building's historical significance," says Costello. "We're not going to make radical changes. We'll take out the drywall to expose the brick but maintain the terrazzo tile floor and tin ceilings."
New for the company will be the addition of beer taps. Growlers, tap takeovers, and beer classes will be available. The taps also allow customers to enjoy a freshly poured beer while shopping for more beer. Costello's not looking to have a bar vibe, though, and he says they'll have similar hours to the Ferndale location, which closes by 8 or 9 p.m., depending on the night.
8° Plato Beer Company Detroit hopes for a late Noevember 2014 opening.
Source: Tim Costello, co-owner of 8° Plato Beer Company Detroit
Writer: MJ Galbraith