T-shirt companies are a dime a dozen when it comes new business starts. There are low-barriers of entry and lots of people with ideas for clever garment designs.
is the exception to that rule. The 10-year-old company has its t-shirt designs, such as its trademark "I Love Detroit" brand, in a stores across Michigan. It employs four people after hiring a sales manager last year. And now the company plans to hire a few more people later this year as it looks to take its business national.
So what's the secret to success in such a competitive industry? Experience, according to Ink Detroit's president & owner Steve Mansour. He and his partner have years of experience in fashion and garment industries, and Manour's family has been in the business for a long time. It's the type of inside track that often leaves newcomers in the dust.
"They don't have the network capabilities to get their product into distribution," Mansour says.
So the Royal Oak-based company has grown. Its revenue is up 30 percent over the last year after adding a few new retailers in 2014.
"We're curated in 25 stores locally," Mansour says.
One of those new stores is one in Metro Airport. Its parent company has 145 locations across the country. Mansour hopes to leverage those connections to launch his new Ink City brand later this year in major metro areas such as Chicago, Los Angeles, Las Vegas, and Miami. The new brand will be locally specific much like I Love Detroit is today.
"It's pretty much city themed merchandise geared toward those cities," Mansour says.
Ink Detroit is also looking at expanding locally, too. The company is aiming to open a retail location in downtown Detroit later this year.
"We'd like to have a full-time operation there," Mansour says.
Source: Steve Mansour, president & owner of Ink Detroit
Writer: Jon Zemke