Increased sales, additional employees, and a larger office to match -- software company Amplifinity
has grown into expanded space on the Ann Arbor’s north side.
Amplifinity recently doubled its office square footage from 6,500 to 13,500 at its location at 912 N. Main St., taking over the whole building after two other companies moved to new space, explained company president Eric Jacobson.
"Our head count has about doubled in the last year," he says, from 25 to 43 employees. "We're growing fast and selling a lot of software."
Amplifinity makes software for companies to manage brand advocacy marketing programs on social networks, and its popularity helped lead the company to its expansion. After employees became more and more packed into their previous space, Jacobson was able to work out an arrangement with landlord Peter Allen & Associates for the whole building, in no small part because he loves the location -- still within walking distance to downtown yet near the Huron River and its adjoining nature trails, and much more inspiring to creativity than a bland office park.
"Being able to walk out and walk away from your computer screen, sit by the river, watch the water flowing by -- it clears your head and allows you to solve problems in a completely different environment, rather than letters and numbers on a crystal display," he says.
Source: Eric Jacobson, president of Amplifinity
Writer: Kristin Lukowski