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MagicBook creates app that makes paper books come alive

Enjoying paper books and participating in the digital revolution doesn't have to be an either/or proposition. That's what the team behind MagicBook is thinking.

The Ann Arbor-based startup is developing a mobile app that helps make reading physical books fun for kids.

"We were thinking of things we could do to connect technology with physical books," says Marjie Knepp, co-founder of MagicBook. "All of us grew up enjoying physical books. That really spoke to us."

The four-person team found that kids are reading less and less for fun, a practice that could potentially negatively impact intellectual development. To counter that, MagicBook is combing 21st Century technology with traditional books. Kids using MagicBook can hold a mobile device using the app to a book they are reading. The app will play music, animations, and even interactive characters to engage the user.

MagicBook won the People's Choice at the most recent Detroit Startup Weekend. The team is currently working on taking off the rough edges of the app so it can be ready for the general public.

"We're hoping to have it ready within the next six months," Knepp says.

Source: Marjie Knepp, co-founder of MagicBook
Writer: Jon Zemke

Edmunds acquires Tech Brewery’s Carcode SMS

Automotive website Edmunds has acquired Ann Arbor-based Carcode SMS, making the mobile startup the firm's first acquisition.

Carcode SMS created a website plugin that allows consumers to text automotive dealership staff and inquire about a specific car. The software assigns local cell phone numbers to dealerships so mobile shoppers can text them and provides the dealership with an app that allows staff to respond and manage conversations in a compliant environment. Edmunds plans to launch this technology across its dealership network, providing CarCode SMS for free to both dealers and consumers.

"More and more traffic is going through the dealerships mobile websites," says Steve Schwartz, co-founder of Carcode SMS.

The Tech Brewery-based got its starts a couple of years ago creating mobile technology for automotive dealerships that leveraged QR codes. The three-person team pivoted a year ago to focus on the text-message conversations platform. It won the 2014 Edmund Hackomotive contest last spring.

That was the first contact Carcode SMS had with Edmunds, which led to an invitation to participate in the company’s newly formed startup accelerator program last summer. It also led to a spike in the startup’s revenues thanks to dozens of new dealerships signing up for its .

"We ended up generating revenue very quickly after the hackomotive competition," Schwartz says.

It ended with the acquisition. The terms of the deal were not disclosed. Schwartz and one of the other co-founders are leaving the company while Carcode SMS' CEO takes on a role with Edmunds.

Source: Steve Schwartz, co-founder of Carcode SMS
Writer: Jon Zemke

Siren PR doubles staffing on record revenue increase

Siren PR, the little public relations firm that could, is doing exactly that these days. And by that we mean adding staff.

The Royal Oak-based PR agency is looking to hire an account executive. More info on the opening here. That hire will mean the boutique public relations agency will have doubled the size of its staff over the last year with two new hires.

"We feel that this is the time for us to grow," says Adela Piper, co-founder of Siren PR. "We are growing. We have clients in the pipeline and we need more personnel to better serve them."

Piper and Lindsey Walenga launched Siren PR two years ago from their homes in Oakland County. Their first clients consisted mainly of nonprofits, such as OLSHA. Today the firm handles work for a broader range of organizations, businesses like Detroit Bikes, and schools like Pontiac Academy for Excellence. The company is projecting 36-percent revenue growth this year.

"We have already made more (revenue) this year than we did last year," Piper says. "We're right on track."

Source: Adela Piper, co-founder of Siren PR
Writer: Jon Zemke

Universal Marketing Group hires 75, looks to hire 100 more

Universal Marketing Group announced the opening of a new call center in Ann Arbor last year with lots of fanfare. The Toledo-based firm promised to creates dozens of jobs and invest millions in Tree Town.

One year later it has accomplished a lot of those things. The 11-year-old company has grown the Ann Arbor office (its second location) to 75 people, and it’s in the process of hiring 100 more people.

"It's going pretty well," says Kirk Schimmoeller, general manager of Universal Marketing Group. "We are taking on more clients as well as servicing our existing client. We have the new office up and running now."

Universal Marketing Group is occupying a large section of the former Border headquarters. It received a $600,000 incentive from the state to open the location with the promise of creating 400 new jobs by 2016.

The company currently employs 300 people overall, and plans to have 150-200 employees in Ann Arbor by the end of next year. That hiring is ramping up now because its the beginning of the company’s busy season handling work for retailers and gyms.

"Our busy season continue through the first quarter," Schimmoeller says.

Source: Kirk Schimmoeller, general manager of Universal Marketing
Writer: Jon Zemke

Axis CrossMedia revenue growth prompts studio expansion

AxisCross Media got its start 15 years ago when another firm (C3 Communications) went under. Today the company has grown its staff and its space as it sprints to keep up with the rapidly changing digital landscape.

"Evolution is constant," says Matt Madill, director of web development for Axis CrossMedia. "We are constantly changing. ... Over the last three years we have done a lot more video work and incorporated it with e-publications."

Madill started working at the company a dozen years ago. He became a full partner in the company in 2009. He helped lead its current evolution to digital video production and e-publication work. As a result, the company grew nearly 10 percent over the last year.

"We have become more diverse in our customer base," Madill says, adding it has been doing more work with advertising agencies; before, its workload was dominated by manufacturing and automotive firms.

That prompted the Troy-based company to double the size of its photo studio. It is now 1,500 square feet, which is helping the company facilitate an increased workload more efficiently.

"It makes doing a lot of the stuff more convenient," Madill says.

Source: Matt Madill, director of web development for Axis CrossMedia
Writer: Jon Zemke

Ann Arbor "Hackomotive" winner sell stake in mobile app

Ann Arborite Steve Schwartz is one third of a trio of entrepreneurs (one in Lansing, one in Seattle) who developed an app called Carcode, that connects customers and auto dealerships via text message. Success took less than a year.

Excerpt:

"Berkowitz would not disclose financial terms of the deal. But Gorton and his team said the transaction was “life-changing.” The group also declined to accept investment offers while launching Carcode, which allowed each of them to keep a larger ownership share."

Read the rest here.
 

Core3 IT merges with Enlighten Technologies to form Detroit IT

Core3 IT is merging with Enlighten Technologies and forming a new company called Detroit IT.

Troy-based Core3 IT has specialized in providing hands-on work, such as a help desk. Enlighten Technologies, which was based in Birmingham, has carved out a niche for itself for IT consulting work. The two firms merged because their products complemented each other and enabled them to offer a more comprehensive package to their customers under the Detroit IT brand.

"Both teams bring a lot to the table," says Paul Chambers, CEO of Detroit IT.

Core3 Solutions also offered digital marketing and web development services. It is spinning out that side of the company into its own entity called Element5 Digital, which will employ nine people after the split.

Detroit IT will have a staff of eight people, including three from Enlighten. Chambers plans to continue expanding the range of  services and products the new company can offer.

"We're going to continue to grow our team and enhance our offerings," Chambers says. "It will really be unmatched not only in the Detroit area but in the Midwest."

Source: Paul Chambers, CEO of Detroit IT
Writer: Jon Zemke

Spry Publishing almost doubles staff with acquisition

Ann Arbor-based Spry Publishing has acquired Farmington Hills-based The Word Baron, a move that nearly doubles Spry Publishing's staff.

Spry Publishing is a health-and-wellness publisher and a member of the Edwards Brothers Malloy family of businesses. Most of Spry Publishing’s work is focused on the pharmaceutical industry. The Word Baron specializes in digital marketing, ranging from graphic design to building training manuals.

"It (acquiring The Word Baron) expands our creative services that we can offer our clients," says Jeremy Sterling, director of sales & marketing for Spry Publishing.

He adds the two firms have partnered on projects before and there is a good synergy between them thanks to how the services they provide complement each other so well. The Word Baron's three employees have moved into Spry Publishing’s offices in Ann Arbor, expanding the staff to eight employees.

The Word Baron has a number of clients in the automotive industry. Sterling expects the combination of the two firms will allow them to offer a more comprehensive publishing and marketing package to their respective clients.

"We should grow well across both of our businesses," Sterling says.

Source: Jeremy Sterling, director of sales & marketing for Spry Publishing
Writer: Jon Zemke

Farmington Hills-based ReapSo launches 2.0 version of app

Mobile startup ReapSo is launching the 2.0 version of its brand-advocacy app this fall.

The Farmington Hills-based company’s platform connects fans with the brands. It encourages its users to "WIN. VOTE. SAVE." so they can win prizes, voice their opinion and save money. Check out a video on it here.

The new version is focused on making those connections on broadcast mediums.

"We have expanded the 2.0 version to go after TV and radio channels with enhanced digital strategies," says Bill Wildern, co-founder & CEO of ReapSo. He adds, "You can get audience pulse with immediate feedback. They can send that out via social media."

ReapSo has grown its staff to seven employees. It is focusing on establishing the 2.0 version of its app across the U.S. this year and next.

"We want to grow the value proposition," Wildern says.

Source: Bill Wildern, co-founder & CEO of ReapSo
Writer: Jon Zemke

Simons Michelson Zieve moves into dynamic new space

Simons Michelson Zieve's new home is light years away from its old space in regards to openness and feel. Its old and new homes are also just a few blocks away from each other in Troy.

The 85-year-old advertising agency just moved into its new office at 1200 Kirts Boulevard, which measures out to 12,000 square feet. The space is actually a little smaller than its previous office but it doesn’t feel that way, with wraparound windows bringing in more natural light and multiple floor-to-ceiling, glass-walled meeting spaces.

"It just feels bigger," says Jamie Michelson, president of Simons Michelson Zieve.

The new office is much more open, conforming to the modern creative class demands of connecting people by breaking them out of the physical office silos. Michelson's team worked in several individual offices at the old office but wanted a more collegial atmosphere in its new one.

"People would say you have all of these wonderful people here but I can't see them," Michelson says.

Simons Michelson Zieve has a staff of 47 employees and a couple of interns. It has hired three people over the last year and is looking to hire another three right now. The open jobs include junior-level account coordinators. More info on the openings here

Source: Jamie Michelson, president of Simons Michelson Zieve
Writer: Jon Zemke

PublicCity PR leverages PRConsultantsGroup for future growth

PublicCity PR recently scored membership in an organization the boutique public relations agency expects will lead to growth beyond its normal metro Detroit stomping grounds.

PRConsultantsGroup recently choose the Southfield-based firm as its Michigan representative after its previous rep folded up shop. The 14-year-old organization is composed of senior-level public relations and marketing consultants in every major market in the U.S. Members often work together on projects with each member acting as the expert for their region.

"You don't always have the time to learn a new city," says Jason Brown, co-founder of PublicCity PR. "Who are the people to speak to in St. Louis or Chicago? Now we have the resources on the ground in those places."

PRConsultantsGroup members have worked with some big corporate names, including 7-Eleven, Procter & Gamble, and Wal-Mart. PublicCity PR has grown steadily since it was launched in 2008. It now employs four people and Brown expects the firm to grow even more in the next few years as PRConsultantsGroup members look to do more work with his firm.

"The business has grown as it always has, through word of mouth," Brown says.

Now it looks like those words can travel much further and faster than ever before.

Source: Jason Brown, co-founder of PublicCity PR
Writer: Jon Zemke

Ann Arbor’s re:group makes 6 hires in 6 months

Downtown Ann Arbor-based re:group scored a bigger home and larger staff in 2014.

The digital marketing agency has hired six people in the last six months, expanding its staff to 33 employees and the occasional intern. The new jobs include an art director, copy director, and social media professionals, among others. It's also looking to hire another three people now.

To accommodate that staff growth, re:group has expanded its space in the Schlenker Building on Liberty Street. It now occupies in excess of 10,000 square feet in the structure.

"We took another floor in our building," says Carey Jernigan, vice president of development for re:group.

She adds that re:group is growing so fast that it’s writing a new work proposal each work. It has landed new clients, such as Molly Maid and Pet Supplies Plus. Jernigan believes it is landing all of this new work because it offers a comprehensive marketing package that includes both new and traditional aspects of marketing.

"We do all of it under one roof," Jernigan says. "We always offer an integrated plan that includes traditional because it works better."

Source: Carey Jernigan, vice president of development for re:group
Writer: Jon Zemke

Brogan & Partners adds 5 jobs in downtown Birmingham

New jobs and promotions have been cropping up at Brogan & Partners this year.

The advertising and digital marketing agency recently promoted three account managers (Kristin Morris, Katie Rehrauer and Morgan Eberle) to account directors. It has also hired five people over the last year, including another account director. The company currently employs 42 people, including 27 employees at its downtown Birmingham headquarters.

"We're hoping to get a really good intern that can become a permanent position," says Ellyn Davidson, managing partner of Brogan & Partners.

The 30-year-old firm has enjoyed 12-percent revenue growth over the last year. That makes for its best year since 2008. It’s also looking to increase revenue by 20 percent in 2014. The firm has more work with existing clients like HoneyBaked Ham and has attracted new clients, like ComForcare, Frankenmuth Insurance, and Michigan First Credit Union.

Brogan & Partners hopes to turn each of those new clients into a long-term business relationship. Davidson is optimistic that will happen thanks to the company’s track record of staying ahead of what’s coming up in the digital marketing world.

"We're heavily invested in research in what's new in marketing and what's next," Davidson says. "We stay on top of how communications are changing."

Source: Ellyn Davidson, managing partner of Brogan & Partners
Writer: Jon Zemke

Social media startup Social2Step gears up for national stage

Social2Step is starting to land clients locally and across the U.S.

The downtown Detroit-based social media startup recently completed a pilot with Quicken Loans and has a longstanding relationship with a Lake Tahoe-based concert promotion company.

"They're using my platform to get the word out on social media when an act comes into Lake Tahoe," says Susan Burke, founder & CEO of Social2Step. "They have been a fun client."

Burke launched Social2Step early last year when she joined Bizdom. Her startup empowers employees to become ambassadors for their company's products online. The hope is that more sales makes a healthier business and in turn makes the jobs of the employees advocating for the products and services more secure.

Social2Step and its team of three people is currently closing in on $50,000 in annual revenue for this year. Next year Burke hopes to hit $150,000 as she works to grow the company's customer base.

"We're in client acquisition mode," Burke says.

Source: Susan Burke, founder & CEO of Social2Step
Writer: Jon Zemke

Detroit firm Quikly seeks to disrupt online marketing industry

Quikly is casting a wide net to find its niche in the digital world.

The downtown Detroit-based startup (it calls fourth floor of 1528 Woodward home) has been expanding into a number of new verticals, such as casino gaming, professional sports, and retail.

"It's been a large-scale effort to reach into these verticals," says Shawn Geller, CEO of Quikly. "We're really trying to figure out where we fit best at this point."

Quikly helps brands attract new customers with online deals. It delivers randomly released promotions which reward customers who act quickly to seize the opportunity. It moved to Detroit a little more than a year ago and became one of the portfolio companies of Detroit Venture Partners after raising a $900,000 seed round.

It has since gone to work for a number of different companies in the Quicken Loans family of companies and other large corporations including Domino's Pizza, Moose Jaw, Pet Supplies Plus, and Greektown Casino.

"That industry (casino gaming) is ready for disruption," Geller says.

Quikly has hired five people over the last year, expanding its staff to 14 employees and three interns. The startup is set to clock $500,000 in revenue this year and is aiming to hit $3 million to $5 million and 20-30 employees in revenue in 2015.

Source: Shawn Geller, CEO of Quikly
Writer: Jon Zemke
1006 Marketing / Media Articles | Page: | Show All
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