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Axis CrossMedia revenue growth prompts studio expansion

AxisCross Media got its start 15 years ago when another firm (C3 Communications) went under. Today the company has grown its staff and its space as it sprints to keep up with the rapidly changing digital landscape.

"Evolution is constant," says Matt Madill, director of web development for Axis CrossMedia. "We are constantly changing. ... Over the last three years we have done a lot more video work and incorporated it with e-publications."

Madill started working at the company a dozen years ago. He became a full partner in the company in 2009. He helped lead its current evolution to digital video production and e-publication work. As a result, the company grew nearly 10 percent over the last year.

"We have become more diverse in our customer base," Madill says, adding it has been doing more work with advertising agencies; before, its workload was dominated by manufacturing and automotive firms.

That prompted the Troy-based company to double the size of its photo studio. It is now 1,500 square feet, which is helping the company facilitate an increased workload more efficiently.

"It makes doing a lot of the stuff more convenient," Madill says.

Source: Matt Madill, director of web development for Axis CrossMedia
Writer: Jon Zemke

Spry Publishing almost doubles staff with acquisition

Ann Arbor-based Spry Publishing has acquired Farmington Hills-based The Word Baron, a move that nearly doubles Spry Publishing's staff.

Spry Publishing is a health-and-wellness publisher and a member of the Edwards Brothers Malloy family of businesses. Most of Spry Publishing’s work is focused on the pharmaceutical industry. The Word Baron specializes in digital marketing, ranging from graphic design to building training manuals.

"It (acquiring The Word Baron) expands our creative services that we can offer our clients," says Jeremy Sterling, director of sales & marketing for Spry Publishing.

He adds the two firms have partnered on projects before and there is a good synergy between them thanks to how the services they provide complement each other so well. The Word Baron's three employees have moved into Spry Publishing’s offices in Ann Arbor, expanding the staff to eight employees.

The Word Baron has a number of clients in the automotive industry. Sterling expects the combination of the two firms will allow them to offer a more comprehensive publishing and marketing package to their respective clients.

"We should grow well across both of our businesses," Sterling says.

Source: Jeremy Sterling, director of sales & marketing for Spry Publishing
Writer: Jon Zemke

Core3 IT merges with Enlighten Technologies to form Detroit IT

Core3 IT is merging with Enlighten Technologies and forming a new company called Detroit IT.

Troy-based Core3 IT has specialized in providing hands-on work, such as a help desk. Enlighten Technologies, which was based in Birmingham, has carved out a niche for itself for IT consulting work. The two firms merged because their products complemented each other and enabled them to offer a more comprehensive package to their customers under the Detroit IT brand.

"Both teams bring a lot to the table," says Paul Chambers, CEO of Detroit IT.

Core3 Solutions also offered digital marketing and web development services. It is spinning out that side of the company into its own entity called Element5 Digital, which will employ nine people after the split.

Detroit IT will have a staff of eight people, including three from Enlighten. Chambers plans to continue expanding the range of  services and products the new company can offer.

"We're going to continue to grow our team and enhance our offerings," Chambers says. "It will really be unmatched not only in the Detroit area but in the Midwest."

Source: Paul Chambers, CEO of Detroit IT
Writer: Jon Zemke

Simons Michelson Zieve moves into dynamic new space

Simons Michelson Zieve's new home is light years away from its old space in regards to openness and feel. Its old and new homes are also just a few blocks away from each other in Troy.

The 85-year-old advertising agency just moved into its new office at 1200 Kirts Boulevard, which measures out to 12,000 square feet. The space is actually a little smaller than its previous office but it doesn’t feel that way, with wraparound windows bringing in more natural light and multiple floor-to-ceiling, glass-walled meeting spaces.

"It just feels bigger," says Jamie Michelson, president of Simons Michelson Zieve.

The new office is much more open, conforming to the modern creative class demands of connecting people by breaking them out of the physical office silos. Michelson's team worked in several individual offices at the old office but wanted a more collegial atmosphere in its new one.

"People would say you have all of these wonderful people here but I can't see them," Michelson says.

Simons Michelson Zieve has a staff of 47 employees and a couple of interns. It has hired three people over the last year and is looking to hire another three right now. The open jobs include junior-level account coordinators. More info on the openings here

Source: Jamie Michelson, president of Simons Michelson Zieve
Writer: Jon Zemke

Farmington Hills-based ReapSo launches 2.0 version of app

Mobile startup ReapSo is launching the 2.0 version of its brand-advocacy app this fall.

The Farmington Hills-based company’s platform connects fans with the brands. It encourages its users to "WIN. VOTE. SAVE." so they can win prizes, voice their opinion and save money. Check out a video on it here.

The new version is focused on making those connections on broadcast mediums.

"We have expanded the 2.0 version to go after TV and radio channels with enhanced digital strategies," says Bill Wildern, co-founder & CEO of ReapSo. He adds, "You can get audience pulse with immediate feedback. They can send that out via social media."

ReapSo has grown its staff to seven employees. It is focusing on establishing the 2.0 version of its app across the U.S. this year and next.

"We want to grow the value proposition," Wildern says.

Source: Bill Wildern, co-founder & CEO of ReapSo
Writer: Jon Zemke

Ann Arborís re:group makes 6 hires in 6 months

Downtown Ann Arbor-based re:group scored a bigger home and larger staff in 2014.

The digital marketing agency has hired six people in the last six months, expanding its staff to 33 employees and the occasional intern. The new jobs include an art director, copy director, and social media professionals, among others. It's also looking to hire another three people now.

To accommodate that staff growth, re:group has expanded its space in the Schlenker Building on Liberty Street. It now occupies in excess of 10,000 square feet in the structure.

"We took another floor in our building," says Carey Jernigan, vice president of development for re:group.

She adds that re:group is growing so fast that it’s writing a new work proposal each work. It has landed new clients, such as Molly Maid and Pet Supplies Plus. Jernigan believes it is landing all of this new work because it offers a comprehensive marketing package that includes both new and traditional aspects of marketing.

"We do all of it under one roof," Jernigan says. "We always offer an integrated plan that includes traditional because it works better."

Source: Carey Jernigan, vice president of development for re:group
Writer: Jon Zemke

PublicCity PR leverages PRConsultantsGroup for future growth

PublicCity PR recently scored membership in an organization the boutique public relations agency expects will lead to growth beyond its normal metro Detroit stomping grounds.

PRConsultantsGroup recently choose the Southfield-based firm as its Michigan representative after its previous rep folded up shop. The 14-year-old organization is composed of senior-level public relations and marketing consultants in every major market in the U.S. Members often work together on projects with each member acting as the expert for their region.

"You don't always have the time to learn a new city," says Jason Brown, co-founder of PublicCity PR. "Who are the people to speak to in St. Louis or Chicago? Now we have the resources on the ground in those places."

PRConsultantsGroup members have worked with some big corporate names, including 7-Eleven, Procter & Gamble, and Wal-Mart. PublicCity PR has grown steadily since it was launched in 2008. It now employs four people and Brown expects the firm to grow even more in the next few years as PRConsultantsGroup members look to do more work with his firm.

"The business has grown as it always has, through word of mouth," Brown says.

Now it looks like those words can travel much further and faster than ever before.

Source: Jason Brown, co-founder of PublicCity PR
Writer: Jon Zemke

Detroit firm Quikly seeks to disrupt online marketing industry

Quikly is casting a wide net to find its niche in the digital world.

The downtown Detroit-based startup (it calls fourth floor of 1528 Woodward home) has been expanding into a number of new verticals, such as casino gaming, professional sports, and retail.

"It's been a large-scale effort to reach into these verticals," says Shawn Geller, CEO of Quikly. "We're really trying to figure out where we fit best at this point."

Quikly helps brands attract new customers with online deals. It delivers randomly released promotions which reward customers who act quickly to seize the opportunity. It moved to Detroit a little more than a year ago and became one of the portfolio companies of Detroit Venture Partners after raising a $900,000 seed round.

It has since gone to work for a number of different companies in the Quicken Loans family of companies and other large corporations including Domino's Pizza, Moose Jaw, Pet Supplies Plus, and Greektown Casino.

"That industry (casino gaming) is ready for disruption," Geller says.

Quikly has hired five people over the last year, expanding its staff to 14 employees and three interns. The startup is set to clock $500,000 in revenue this year and is aiming to hit $3 million to $5 million and 20-30 employees in revenue in 2015.

Source: Shawn Geller, CEO of Quikly
Writer: Jon Zemke

Brogan & Partners adds 5 jobs in downtown Birmingham

New jobs and promotions have been cropping up at Brogan & Partners this year.

The advertising and digital marketing agency recently promoted three account managers (Kristin Morris, Katie Rehrauer and Morgan Eberle) to account directors. It has also hired five people over the last year, including another account director. The company currently employs 42 people, including 27 employees at its downtown Birmingham headquarters.

"We're hoping to get a really good intern that can become a permanent position," says Ellyn Davidson, managing partner of Brogan & Partners.

The 30-year-old firm has enjoyed 12-percent revenue growth over the last year. That makes for its best year since 2008. It’s also looking to increase revenue by 20 percent in 2014. The firm has more work with existing clients like HoneyBaked Ham and has attracted new clients, like ComForcare, Frankenmuth Insurance, and Michigan First Credit Union.

Brogan & Partners hopes to turn each of those new clients into a long-term business relationship. Davidson is optimistic that will happen thanks to the company’s track record of staying ahead of what’s coming up in the digital marketing world.

"We're heavily invested in research in what's new in marketing and what's next," Davidson says. "We stay on top of how communications are changing."

Source: Ellyn Davidson, managing partner of Brogan & Partners
Writer: Jon Zemke

Social media startup Social2Step gears up for national stage

Social2Step is starting to land clients locally and across the U.S.

The downtown Detroit-based social media startup recently completed a pilot with Quicken Loans and has a longstanding relationship with a Lake Tahoe-based concert promotion company.

"They're using my platform to get the word out on social media when an act comes into Lake Tahoe," says Susan Burke, founder & CEO of Social2Step. "They have been a fun client."

Burke launched Social2Step early last year when she joined Bizdom. Her startup empowers employees to become ambassadors for their company's products online. The hope is that more sales makes a healthier business and in turn makes the jobs of the employees advocating for the products and services more secure.

Social2Step and its team of three people is currently closing in on $50,000 in annual revenue for this year. Next year Burke hopes to hit $150,000 as she works to grow the company's customer base.

"We're in client acquisition mode," Burke says.

Source: Susan Burke, founder & CEO of Social2Step
Writer: Jon Zemke

Professional Pours capitalizes on beer/wine sampling in grocery stores

Every job created isn't equal. Some pay more, others require certain skills, some are full-time and others are not quite that. Professional Pours has been creating a lot of the latter sort of jobs lately.

The Oak Park-based business provides staff for the wine/beer tasting tables now found in grocery stores. The company provides the staffers with background information on the product and others like it. They work as independent contractors a few hours a week, making $15-$18 per hour.

"This is a great part-time gig for parents, retirees, and students," says Sharlan Douglas, marketing director & co-owner of Professional Pours.

The company was founded four years ago about the same time the state legislature changed the law allowing for free beer, wine and liquor sampling in off-premise (package) establishments. It started out doing these offerings in Kroger stores on weekends between 1-4 p.m. Professional Pours did 900 events in 2012. That went up to 1,100 events last year, and it’s now on track to do 1,400 events.

"Now we're seeing more events on Thursday evening or Friday afternoon," Douglas says.

A vast majority of those are in Kroger, which Douglas points out has been leading the way in pushing the law change and leveraging it to help drive up its sales of craft and high-end alcohol. That has meant more part-time hires. Professional Pours now has a staff of four co-owners and 60 independent contractors, which is six more 1099s than a year ago.

Douglas says the company finds most of its staff through Craigslist ads and referrals. She and her husband (also a co-owner) are active in local theater circles and have brought on a number of local actors to work these tables. She says they pay a higher wage for the part-time work because they need people who will serve as educators about the product and present it in the best light possible. So far the business model is catching on.

"Other retailers are doing this," Douglas says. "Kroger is expanding this into stores that hadn't done sampling before and providing more time for events."

Source: Sharlan Douglas, marketing director & co-owner of Professional Pours
Writer: Jon Zemke

Logic Solutions adds to team on eCommerce growth

New work in eCommerce is helping drive some growth at Logic Solutions office in Ann Arbor. The tech firm is has watched a significant uptick in demand for its eCommerce services, allowing it to more than double its eCommerce team from six to 14 people. The firm currently employs about 50 people in Ann Arbor out of 250 worldwide.

"What we're seeing in the market place is a much bigger uptick for eCommerce technology in general and for Magento in particular," says Angela Kujava, director of innovation for Logic Solutions.

Logic Solutions primarily focuses on Magento and WooComerce eCommerce platforms. Magento holds a 26 percent market share of the top one million websites using eCommerce, while WooCommerce is one of the most popular eCommerce plugin for Wordpress websites.

While eCommerce work focused on normal websites is still king in the space for Logic Solutions, it has watched a big growth in mobile as of late. More and more customers are looking to make their eCommerce platforms accessible to mobile users.

"We're having many more conversations about mobile," Kujava says.

Source: Angela Kujava, director of innovation for Logic Solutions
Writer: Jon Zemke

Write A House selects first winner, poet Casey Rocheteau of Brooklyn


Last week, Write A House, a group awarding free houses in Detroit to writers, selected its first winner, poet Casey Rocheteau of Brooklyn.

Rocheteau was selected from a field of hundreds of applicants from around the country by a panel of judges that included former U.S. Poet Laureate Billy Collins and local writers dream hampton and Toby Barlow.

According to Write A House's blog:

"Rocheteau is a writer, historian, and performing artist. She has attended the Callaloo Writer’s Workshop, Cave Canem, and Breadloaf Writers’ Conference, and she has released two albums on the Whitehaus Family Record. Her book, Knocked Up On Yes, was released on Sargent Press in 2012, and her second collection, The Dozen, will be published in March 2016 by Sibling Rivalry Press. Rocheteau can be found online at www.caseyrocheteau.org and @CaseyRocheteau."

Write A House purchased a house in Wayne County's annual auction of tax-foreclosed properties last year and partnered with Young Detroit Builders, a 10-month training program that helps 18-24 year old students working towards their GEDs develop skills in the building trades, to renovate it. Rocheteau will move into the house in November.

In the mean time, Write A House will install a house sitter at the home.

Write A House opens a new round of applications in early 2015 for its next set of houses, which are located in the same neighborhood where Rocheteau will reside. Until then, the organization will continue to raise funds to purchase and renovate Detroit homes for its residency program. Donations can be made through Fundly.

Source: Write A House

Imagine Detroit helps promote biz through free videos

Own a business in the greater downtown Detroit area? Need to get the word out about what you're doing? Imagine Detroit wants to help you tell that story.

The Mt. Clemens-based organization, an offshoot of NES World Group, is making dozens of short videos for small businesses based in downtown Detroit. So far subjects of the videos include Motor City Brewing Works in Midtown and Brooklyn Street Local in Corktown. Check out the more of the featured businesses here.

"We're trying to develop a feel for what downtown is like," says Gregory Dilone, Jr., president & founder of Imagine Detroit.

The videos are free to the businesses. The three-person team at Imagine Detroit produces them with the idea of helping boost the small business climate in greater downtown Detroit.

"We want to make guerilla-marketing videos that aren't over-produced," Dilone says.

Dilone and his group currently are working to hit 200 interviews. They already have 55 under their belts. He is also looking at moving his marketing agency, NES World Group, to downtown Detroit in the not too distant future to take part in what he is marketing.

"Detroit has so much passion behind it right now," Dilone says.

Source: Gregory Dilone, Jr., president & founder of Imagine Detroit
Writer: Jon Zemke

Cribspot raises $660K seed round, plans to add 3 positions

Cribspot has made a name for itself as a startup that helps connect college students to off-campus rental housing. Now the Ann Arbor-based company is aiming to become a national name in student housing.

The 1-year-old startup has raised $660,000 in seed capital from Bizdom (Cribspot also has a location in downtown Detroit) and the First Step Fund. Local venture capital firm Huron River Ventures led the round.

"We're going to see some real exciting growth from them in the next few years," says Tim Streit, partner with Huron River Ventures.

Cribspot got its start as A2cribs when Tim Jones, Evan Dancer, Jason Okrasinski and Alex Gross (all University of Michigan students) created one central website for off-campus housing. Finding off-campus housing is usually an archaic mess made up of ads on Craigslist, newspapers, and on the sides of the buildings. Cribspot looks to solve that by giving landlords and students a central location to advertise and find off-campus housing.

Cribspot is currently on 15 campuses across the U.S., adding 10 more to its list this fall with Michigan State University, University of Iowa, and the University of Texas. More universities are set to come online soon.

"We're trying to grow as fast as we can," says Okrasinski, co-founder & CEO of Cribspot. "We plan to open in Detroit at Wayne State University in the next few months."

Which will mean more campus reps. Cribspot currently employs a staff of six people and is looking to hire three more. Even more hires in the form of campus reps are set to happen soon thanks to the seed round.

"We're using that money for the marketing and user growth," Okrasinski says. "We're also using it for new hires."

Source: Tim Streit, partner with Huron River Ventures; and Jason Okrasinski, co-founder & CEO of Cribspot
Writer: Jon Zemke
1001 marketing / media Articles | Page: | Show All
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